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کالاهای داخلی
This linking of levels can be made via two important strands within what is termed 'practice theory' (Reckwitz, 2002): first, Giddens' (1984) structuration theory with its attention to human agency in the mechanisms of practice change; second, MacIntyre's (1981) theory of virtue with its location of the motives for change in the external and internal goods of professional practices.
He emphasizes how activity can yield both external goods, most obviously economic rewards, and internal goods, the satisfactions of a job well done.
Within these communities, practice performance can involve professional pride, delivering the internal goods of self-respect and recognition by peers.
External goods are only part of the story; there is an itch for improvement that comes from internal goods as well.
Indeed, it will be important to my argument that the broad trajectory of Strategy towards greater openness is not just an economic response to changing exogenous forces, but derives some of its energy from the internal goods of practices.
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